The time to enter the Medicare business as an advisor is now. Upon deeply researching the industry, leading and lagging indicators show tremendous opportunities for hands-on, people-focused advisors.
Medicare Supplement Insurance supports a market of more than 68 million people. Enrollment numbers have been rising year over year for decades. The market’s blossoming is happening at a time when connection and service are at the forefront of advisors’ strategies.
With advancements in AI and technology, very little differentiates one advisor from another. Consumers have enough information to be better informed than their advisors. This incentivizes advisors to become informed guides instead of schematic salesmen. Advisors can focus on building trusting relationships.
To be an advisor today, technical skill and communication savvy are no longer the markers of quality opportunities. Information technology now makes it imperative that you differentiate through true service.
I believe there is no better market to foster this skill than the Medicare Supplement market. The nature of this market is to connect seniors with insurance that will protect their retirement. There are only so many products offered, and all are viewable on public resources.
This creates a marvelous opportunity for advisors to grow their educational skills by providing guidance to the generation that needs a personal touch. You contract with products competitive in your area, then teach the fundamentals of these options to Medicare beneficiaries.
There are countless reasons to advise Medicare clients, many of which directly benefit your entire advising practice.
As an advisor who has helped Medicare beneficiaries enroll in more than 20 states, these are my favorite reasons to begin producing Medicare business.
- The knowledge gained from working with this population is priceless. The direct, honest, unfiltered feedback acquired from serving this generation is incredibly valuable for personal and professional application.
- The compensation structure is designed incredibly well for such a complex system. Agents are compensated only for helping clients change or renew their annual policies. Renewal income incentivizes volume.
- Soft skills are required, this population is not adapted to the instant information age. As an advisor this builds communication prowess, challenging you to embrace your fundamentals.
- Medicare books of business grow very organically and can become self-sustaining growth machines with the proper maintenance. Medicare generates high-quality referral leads frequently.
- Producing this business has become incredibly simple. Many Medicare beneficiaries today enroll directly over the phone. You can get trade secrets from the Sunderland Group.
Entering this market can be extremely fulfilling; it certainly is for me. If you want to collaborate and share ideas, please make your interest known.
Advisors curious about Medicare? Call Dylan
Agent who wants to write more business? Call Dylan
Medicare Consumer Needing Help? Call Dylan
Dylan Sunderland 
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